About Exhibit

The New Frontier of World Fashion: Africa

The African continent poised to host the world's largest population. Its population, with its current population approaching 1.5 billion and projected to reach 2.5 billion by 2050.

The continent boasts significant textile-related potential. Notably, 35% of the population comprises an urban middle class, with a majority aged 25 and under. 35% of the population is considered as urban middle class, in addition to this statistic, the population is largely composed of individuals aged 25 and under, and the development of social media and digital trade instruments have revealed an ever-growing and developing consumer trend.

With cotton production spanning 37 out of 54 African countries and 32 annual fashion weeks, the continent's fashion landscape is rapidly evolving. The continent holds 32 fashion weeks annually and the fashion landscape is rapidly evolving. Africa is redefining luxury by infusing it with the cultural texture and encoding it in a new place in the consumer's mind.

The fashion scene in Africa now embraced a bland of tradition and innovation and sustainability permeate the fabric, and the legacy of local fashion carries the traces. At this moment, we introduce Waftex to a burgeoning consumer base, showcasing the fusion of African and Turkish fashion industries. With a century of Turkish textile tradition, we propel forward into the future, presenting traditional weaving as modern global designs to fashion enthusiasts in West Africa.

Drawing inspiration from this legacy, we venture into the vibrant market of Ivory Coast, valued at over $41 billion, positioning ourselves as a fresh entrant in Africa's dynamic fashion scene. Join us at this exceptional fair and embark together on the journey into the African Market.